CELLECTA PROJECT OVERVIEW

Cellecta is the UK’s leading manufacturer of thermal and acoustic insulation products. They hired us to redevelop their existing website and move this to WordPress for ease of use, improved functionality and advanced features. There was a requirement for a better user experience and any easier way to update pages and products, so this can be managed in-house.

PROJECT SOLUTIONS INCLUDED:

• WordPress development & migration of 50+ products
• Creation of an interactive image hotspot to showcase products
• Advanced Product Filters, Carousels, App for Products
• Pay per Click Management
• Search Engine Optimisation

THE SOLUTION

We built a new modern, fast and clean WooCommerce website with an easier navigation system using Mega Menus. We prioritised easy of use and conversions, minimised scrolling and optimised all images. Our streamlined mobile menu and layout, optimised with easy one touch navigation ensures good user flow, whilst simplistic, well-structured layouts ensure maximum customer interaction.

This has provided a secure eCommerce solution with a look and feel that makes Cellecta function equally well on any device, including phones, tablets and desktops. The new website has improved SEO, speed, security and conversion rate optimisation.

THE RESULT

The new WooCommerce website has improved online sales, speed, SEO performance and easier online management. The added benefits of custom work include improved payment gateway, security, AJAX product filters, improved search and mobile optimisation. Website admin users have greater control over content and product creation, plus the ease of use compared to the previous custom web design.

Customer’s have given very positive feedback and our we have now completed a new project for Cellecta by building a new standalone interactive mobile app.